{"id":11455,"date":"2019-10-31T07:52:55","date_gmt":"2019-10-31T07:52:55","guid":{"rendered":"https:\/\/n404.net\/?p=11455"},"modified":"2026-11-11T16:00:43","modified_gmt":"2026-11-11T16:00:43","slug":"com-utilitzar-campaign-url-builder-per-trackejar-campanyes","status":"publish","type":"post","link":"https:\/\/n404.net\/ca\/blog\/com-utilitzar-campaign-url-builder-per-trackejar-campanyes\/","title":{"rendered":"Com utilitzar Campaign URL Builder per trackejar campanyes"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bbRGBA(255,255,255,0)\u00bb width=\u00bb92%\u00bb max_width=\u00bb1000px\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|false\u00bb custom_padding=\u00bb0px|0px|0px|0px|false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_row _builder_version=\u00bb4.27.5&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb width=\u00bb100%\u00bb max_width=\u00bb1000px\u00bb module_alignment=\u00bbcenter\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1><strong>Com utilitzar Campaign URL Builder per trackejar campanyes<\/strong><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bbRGBA(255,255,255,0)\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb width=\u00bbauto\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<strong>El generador d&#8217;URL de campanyes de Google<\/strong> \u00e9s una eina gratu\u00efta que et permet fer un millor seguiment del tr\u00e0nsit mitjan\u00e7ant\u00a0<strong>l&#8217;\u00fas de codis UTM<\/strong>Vale, per\u00f2 una mica m\u00e9s clar si us plau.<\/p>\n<p>Imaginem que acabes de comen\u00e7ar una promoci\u00f3 d&#8217;un producte que tens al teu web, una oferta o el que sigui, i la vas a publicar a xarxes socials, enviar a trav\u00e9s d&#8217;una newsletter o vas a fer una campanya de pagament.<\/p>\n<p>Fins aqu\u00ed b\u00e9, per\u00f2 quin \u00e9s el problema? Que si publiques l&#8217;URL de la p\u00e0gina tal qual, tant si la campanya \u00e9s un \u00e8xit com un frac\u00e0s no tens ni idea del perqu\u00e8.<\/p>\n<p>Afortunadament, existeix <strong>Google URL builder<\/strong>, una eina de Google feta per a tothom que vulgui saber m\u00e9s sobre l&#8217;efectivitat de les seves campanyes.<\/p>\n<p>A continuaci\u00f3, t&#8217;explico com configurar els codis perqu\u00e8 puguis millorar els teus informes de campanya.<\/p>\n<p>Comencem.<\/p>\n<p><strong>Google Analytics<\/strong> \u00e9s una eina incre\u00efble que proporciona molta informaci\u00f3 per\u00f2 que en moltes ocasions no explica tota la hist\u00f2ria.<\/p>\n<p>Per a aquests buits d&#8217;informaci\u00f3 o per simplement poder aprofundir m\u00e9s en les dades, existeixen eines que permeten con\u00e8ixer el rendiment real de cadascuna de les accions que hem llan\u00e7at.<\/p>\n<p>Aix\u00ed \u00e9s com pots treure partit a l&#8217;eina de Google <strong>\u00abCampaign URL Builder\u00bb<\/strong> i poder fer un millor seguiment dels enlla\u00e7os creats i com consultar les dades a <strong>Google Analytics<\/strong>.<\/p>\n<h2><strong>Monitoritzant les teves campanyes<\/strong><\/h2>\n<p>Ja hem comentat que Google et permet trackejar campanyes afegint uns par\u00e0metres especials a les URL que t&#8217;ajuden a identificar com els usuaris arriben al teu web. <strong>Aquests par\u00e0metres es coneixen com a UTM \u2013 Urchin Tracking Module (M\u00f2dul de Rastreig Urchin).<\/strong><\/p>\n<p>Imaginem que crees m\u00faltiples campanyes a Facebook per promocionar un post o per enviar-lo per correu electr\u00f2nic; enviant l&#8217;enlla\u00e7 tal qual no podries saber si els usuaris arriben a trav\u00e9s de Facebook o de la campanya de correu.<\/p>\n<p>Un exemple de com es veuria l&#8217;URL sense fer res.<\/p>\n<p><strong>L&#8217;original sense par\u00e0metres UTM:<\/strong><br \/>\nhttps:\/\/www.ejemplo.com\/promocion\/san-valentin\/<\/p>\n<p><strong>I amb par\u00e0metres UTM.<\/strong><br \/>\nhttps:\/\/www.ejemplo.com\/promocion\/san-valentin<span style=\"background-color: yellow;\">?utm_source=newsletter_14_feb_19&amp;utm_medium=email&amp;utm_campaign=San_Valentin&amp;utm_term=PackOferta1&amp;utm_content=textlink<\/span><\/p>\n<p>Com veus, a l&#8217;URL se li afegeixen un munt de par\u00e0metres que et permeten recopilar tota la informaci\u00f3 necess\u00e0ria per valorar els resultats de les campanyes.<\/p>\n<h2><strong>Com generar par\u00e0metres UTM amb l&#8217;URL Builder<\/strong><\/h2>\n<p>L&#8217;eina de Google per generar-los la pots trobar a l&#8217;enlla\u00e7 seg\u00fcent.<\/p>\n<figure class=\"wp-block-embed\">\n<div class=\"wp-block-embed__wrapper\"><a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/<\/a><\/div>\n<\/figure>\n<p>&nbsp;<\/p>\n<p>El formulari llueix aix\u00ed.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"loading aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/kwRxRW7Y7Zcqd5YlNxTRso2fWKp3iYinnKZwoVJRE5xx--vEbjFCD_CRJAKDhh8ssMoUOcWCQaHwfu1k9bwJEXPf8x3kdzZg-5wYbMELUjWg7T_gY-ixMKpeCQDR1tIlTUZovLM9\" alt=\"\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>Abans de posar-te a emplenar els camps et recomano continuar llegint.<\/p>\n<p>Per ser m\u00e9s efectiu i ordenat en el tracking \u00e9s bo seguir un sistema.<\/p>\n<p>La taula seg\u00fcent \u00e9s una explicaci\u00f3 detallada i un exemple de cadascun dels par\u00e0metres de la campanya.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_5,3_5&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bbRGBA(255,255,255,0)\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb width=\u00bb92%\u00bb max_width=\u00bb750px\u00bb module_alignment=\u00bbcenter\u00bb border_width_top=\u00bb1px\u00bb border_color_top=\u00bb#dee2e6&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_font_size=\u00bb14px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb15px||15px|15px|false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Website Url<\/strong><br \/><span style=\"color: red;\">(Camp obligatori)<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_font_size=\u00bb14px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb15px|15px|15px|15px|false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>L&#8217;URL de la p\u00e0gina que vols promocionar. Per exemple, <em>https:\/\/www.ejemplo.com\/promocion\/san-valentin\/<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_5,3_5&#8243; _builder_version=\u00bb4.16&#8243; background_color=\u00bb#f4f8fe\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb width=\u00bb92%\u00bb max_width=\u00bb750px\u00bb module_alignment=\u00bbcenter\u00bb border_width_top=\u00bb1px\u00bb border_color_top=\u00bb#dee2e6&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb15px||15px|15px|false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Campaign Source \/ Font de la campanya<br \/><\/strong><span style=\"color: red;\">(Camp obligatori)<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb15px|15px|15px|15px|false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Aquest camp indica la font d&#8217;on ve el tr\u00e0nsit. Podria ser un web on tenim un b\u00e0ner, una newsletter, un directori, etc.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_5,3_5&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bbRGBA(255,255,255,0)\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb width=\u00bb92%\u00bb max_width=\u00bb750px\u00bb module_alignment=\u00bbcenter\u00bb border_width_top=\u00bb1px\u00bb border_color_top=\u00bb#dee2e6&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb15px||15px|15px|false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Campaign Medium \/ Mitj\u00e0 de la campanya<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb15px|15px|15px|15px|false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Aquest par\u00e0metre <strong>utm_medium<\/strong> serveix per identificar el mitj\u00e0 utilitzat pels visitants per arribar al teu web com el correu electr\u00f2nic o una campanya de pagament.<\/p>\n<p><em>Per exemple: cpc, social, email, display, ebook, pdf, etc&#8230;<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_5,3_5&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bbRGBA(255,255,255,0)\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb width=\u00bb92%\u00bb max_width=\u00bb750px\u00bb module_alignment=\u00bbcenter\u00bb border_width_top=\u00bb1px\u00bb border_color_top=\u00bb#dee2e6&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb15px||15px|15px|false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Campaign Name \/ Nom de la campanya<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb15px|15px|15px|15px|false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Utilitza en aquest camp un terme amb el qual et sigui f\u00e0cil identificar la teva campanya.<\/p>\n<p><em>Exemple: sant_valenti, nadal, llibres, etc.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_5,3_5&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bbRGBA(255,255,255,0)\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb width=\u00bb92%\u00bb max_width=\u00bb750px\u00bb module_alignment=\u00bbcenter\u00bb border_width_top=\u00bb1px\u00bb border_color_top=\u00bb#dee2e6&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb15px||15px|15px|false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Campaign Term \/ Terme de la campanya<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb15px|15px|15px|15px|false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>El contingut de la campanya pot ser usat per \u00abdiferenciar contingut similar, o enlla\u00e7os dins del mateix anunci\u00bb. Per exemple, si tens dos enlla\u00e7os de crida a l&#8217;acci\u00f3 dins del mateix missatge en una newsletter, pots usar utm_content i establir diferents valors per a cadascun, de manera que puguis saber quina versi\u00f3 \u00e9s m\u00e9s efectiva\u00bb.<\/p>\n<p><em>Exemple: linklogo, bannervertical, linkfooter.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.5&#8243; background_color=\u00bbRGBA(255,255,255,0)\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb width=\u00bb92%\u00bb max_width=\u00bb650px\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>La teva campanya s&#8217;hauria de veure aix\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"loading aligncenter\" src=\"https:\/\/lh3.googleusercontent.com\/QIojVpUQdNsgVzkQXofrUMJ9zZnkpZI60PjE6WUYJAxLJLTq4v1YzJx3UJl56ahSzG-ajjiiATvKObVCh7wle0wVSJaW1WmJZZjMMC1uxpwj7qKECErqBjN-_X9K914FU6R0U3nX\" alt=\"\" data-was-processed=\"true\" \/><\/figure>\n<figure><\/figure>\n<figure class=\"aligncenter\">Quedant-nos una URL similar a l&#8217;exemple seg\u00fcent.<\/figure>\n<p>&nbsp;<\/p>\n<\/div>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"loading aligncenter\" src=\"https:\/\/lh3.googleusercontent.com\/mUL40uqDD161KfdY6MDNzxj_fiYicBHB9JxHR79sER8UIjR6pOPyNjD0mmGMi6Nrvib4MqKGPl3A3WW3_ZzusNy6RfH8AJb6yWltDFMOAniAwyih_cnrmce-QI_aEP3xwVvsti2C\" alt=\"\" data-was-processed=\"true\" \/><\/figure>\n<p class=\"wp-block-coblocks-highlight\"><mark class=\"wp-block-coblocks-highlight__content\">Nota: Google va deixar de facilitar el servei d&#8217;escur\u00e7ador d&#8217;URL el mar\u00e7 de 2018; si est\u00e0s utilitzant un enlla\u00e7 de goo.gl creat anteriorment deixar\u00e0 de tenir validesa el 30 de mar\u00e7 de 2019.<\/mark><\/p>\n<p><a href=\"https:\/\/bit.ly\/2X1vDMh\" rel=\"nofollow noopener\" target=\"_blank\">Notificaci\u00f3 oficial de Google<\/a><\/p>\n<p>Les URL amb par\u00e0metres UTM no s\u00f3n boniques i \u00e9s f\u00e0cil que es converteixin en una URL infinita plena de codis. Depenent d&#8217;on es publiqui l&#8217;URL, pot tenir sentit netejar-la i escur\u00e7ar-la. Hi ha maneres d&#8217;escur\u00e7ar les URL per camuflar tots els par\u00e0metres.<\/p>\n<p>Personalment utilitzo <a href=\"https:\/\/bitly.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Bitly<\/a>, que \u00e9s un servei gratu\u00eft d&#8217;escur\u00e7ament d&#8217;URL. Nom\u00e9s has de copiar i enganxar l&#8217;URL amb els par\u00e0metres al seu escur\u00e7ador i et donar\u00e0 un enlla\u00e7 escur\u00e7at que pots utilitzar a qualsevol lloc.<\/p>\n<p>Tamb\u00e9 tens <a href=\"https:\/\/hootsuite.com\/pages\/owly\" rel=\"nofollow noopener\" target=\"_blank\">Ow.ly<\/a>\u00a0com a alternativa.<\/p>\n<h2>Ser consistent amb els teus codis UTM<\/h2>\n<p>Si vas a crear molts codis UTM, o si formes part d&#8217;un equip, l&#8217;ideal \u00e9s seguir una coher\u00e8ncia en els informes i la creaci\u00f3 d&#8217;enlla\u00e7os.<\/p>\n<p>Sense unes guies pot passar que cada persona involucrada utilitzi termes diferents, un igual utilitza FB, un altre facebook, un altre social.<\/p>\n<div class=\"wp-block-image\">\n<figure><\/figure>\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4869 aligncenter size-full\" src=\"https:\/\/n404.net\/wp-content\/uploads\/url-builder-template.jpg\" alt=\"url builder template\" width=\"378\" height=\"371\" srcset=\"https:\/\/n404.net\/wp-content\/uploads\/url-builder-template.jpg 378w, https:\/\/n404.net\/wp-content\/uploads\/url-builder-template-300x294.jpg 300w\" sizes=\"(max-width: 378px) 100vw, 378px\" \/><\/figure>\n<\/div>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/docs.google.com\/spreadsheets\/d\/1_rs8ApNULffYx0VxNw2HLzsqo-TLwkEsCqHDrXyPLnY\/edit?utm_source=blog&#038;utm_medium=btn&#038;utm_campaign=url_builder_template#gid=0&#8243; url_new_window=\u00bbon\u00bb button_text=\u00bbAcc\u00e9s a la plantilla\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#c83232&#8243; button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb5px\u00bb button_use_icon=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.5&#8243; background_color=\u00bbRGBA(255,255,255,0)\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb width=\u00bb92%\u00bb max_width=\u00bb650px\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>On apareixen els codis UTM a Google Analytics?<\/h2>\n<p>Els codis UTM apareixen en diversos llocs a Google Analytics.<\/p>\n<p>Pots comen\u00e7ar a:<\/p>\n<p><strong>Adquisici\u00f3 > Campanyes ><\/strong> Totes les campanyes<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"loading aligncenter\" src=\"https:\/\/lh3.googleusercontent.com\/Ae92b9I58Jc69-3ezt2PpHXIaYSk3kcxosOM5FhfAP-BycfIy8ZqGKDbhyMwO7YkvOCQ3Ilt3Zs9LRqbQdfTrEAmY4IXC-J5kg_BSirbLTIG8UZsTjGLLNgNnTgSRZ11Courq2PZ\" alt=\"\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>All\u00e0 podr\u00e0s consultar les diferents campanyes i con\u00e8ixer quina font i mitj\u00e0 han captat m\u00e9s tr\u00e0nsit.<\/p>\n<div class=\"wp-block-image\">\n<figure><\/figure>\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"loading aligncenter\" src=\"https:\/\/lh6.googleusercontent.com\/PE6ZH76XFaUvEhvcB5XH9Gv2_7X-lVHyxy06mNMNhQ1ZEIU73ghbDqmA4AqzRlv7UElQ6G_iGgnJem8_YRNYD7qpQRlKC_8ZMM-Iu6pjXrN8wh0DaWiAqNzz-l0rqTdrbeR0Cn3z\" alt=\"\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Aqu\u00ed pots veure el nom de les diferents campanyes que van captar tr\u00e0nsit, quantes sessions van tenir, la taxa de conversi\u00f3 i si el valor als objectius est\u00e0 configurat el valor d&#8217;aquest tr\u00e0nsit (cal configurar-ho als objectius).<\/p>\n<p>Aplicant com a dimensi\u00f3 secund\u00e0ria\u00a0<strong>Font\/Mitj\u00e0<\/strong>\u00a0pots veure d&#8217;on ve el tr\u00e0nsit.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"loading aligncenter\" src=\"https:\/\/lh3.googleusercontent.com\/VLmqoj6V8HwGC7l5Jc9fKJ3a64Lgs3UOuhr4QMPgwbBlL68EDBr13ZCaRvNbft9CnPZgj7_u8NSWgQ62AArrWbJPs28KFewvoW8E8I1Mpz6lk_-rUioeCNxFROLq72gLEmVphssG\" alt=\"\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>i el resultat seria el seg\u00fcent.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"loading aligncenter\" src=\"https:\/\/lh3.googleusercontent.com\/xIYHVeBHGSWFZiNP5AdDVfwaerMIwvp5XN1LqfKz-U6YrMnjtvXWOabMKGLHLHkit0_Zwr2MCBPmIK6PR_mYc0T4u0DYgQqGwUJ8m49XWSY_ZZeygFIfRCqG5BCQ3muwfinQwvOs\" alt=\"\" data-was-processed=\"true\" \/><\/figure>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb26px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><strong>URL Builder \u2013 best practices<\/strong><\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>No tots els enlla\u00e7os que es creen necessiten un codi UTM. Nom\u00e9s per a aquells que considerem que \u00e9s realment necessari mesurar.<\/li>\n<li>No utilitzar codis UTM als enlla\u00e7os interns del web. Aix\u00f2 sobreescriu les dades reals que Google Analytics recopila i es perd la font original.<\/li>\n<li>Utilitzar un escur\u00e7ador d&#8217;URL per ocultar el codi UTM als enlla\u00e7os i que no es vegin lletjos.<\/li>\n<li>Crear un fitxer amb els codis UTM perqu\u00e8 totes les persones involucrades segueixin les mateixes pautes.<\/li>\n<li>Tingues en compte com escrius els par\u00e0metres UTM, s\u00f3n sensibles a les maj\u00fascules i min\u00fascules. Vol dir que e-mail, email, Email o e_mail s\u00f3n par\u00e0metres diferents i pot resultar conf\u00fas quan hagis de consultar dades.<\/li>\n<li>Recomanem que totes les teves campanyes tinguin sempre un nom de campanya, una font de campanya i un mitj\u00e0 de campanya, tot i que nom\u00e9s \u00e9s obligatori indicar una font de campanya. Si no configures els altres dos, apareixeran a Google Analytics com a (not set).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Recursos<\/strong><\/h2>\n<p><a title=\"About Custom Campaigns\" href=\"https:\/\/support.google.com\/analytics\/answer\/1033863\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">About Custom Campaigns<\/a><br \/><a title=\"Best practices\" href=\"https:\/\/support.google.com\/analytics\/answer\/1037445\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Best practices for collecting campaign data<\/a><br \/><a title=\"About traffic source dimensions\" href=\"https:\/\/support.google.com\/analytics\/answer\/1033173\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">About traffic source dimensions<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.9.4&#8243; background_color=\u00bb#121212&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb width=\u00bb92%\u00bb max_width=\u00bb700px\u00bb module_alignment=\u00bbcenter\u00bb global_module=\u00bb6082&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: center;\">Consells de SEO, actualitat de Google i M\u00e0rqueting en l\u00ednia perqu\u00e8 no ho hagis de buscar.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_css_main_element=\u00bbcolor:#ffffff\u00bb global_colors_info=\u00bb{}\u00bb]<!-- Begin Mailchimp Signup Form --><!-- [et_pb_line_break_holder] --><link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/classic-10_7.css\" rel=\"stylesheet\" type=\"text\/css\"><!-- [et_pb_line_break_holder] --><\/p>\n<style type=\"text\/css\"><!-- [et_pb_line_break_holder] -->\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }<!-- [et_pb_line_break_holder] -->\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.<!-- [et_pb_line_break_holder] -->\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<style type=\"text\/css\"><!-- [et_pb_line_break_holder] -->\t#mc-embedded-subscribe-form input[type=checkbox]{display: inline; width: auto;margin-right: 10px;}<!-- [et_pb_line_break_holder] -->\t#mergeRow-gdpr {margin-top: 20px;}<!-- [et_pb_line_break_holder] -->\t#mergeRow-gdpr fieldset label {font-weight: normal;}<!-- [et_pb_line_break_holder] -->\t#mc-embedded-subscribe-form .mc_fieldset{border:none;min-height: 0px;padding-bottom:0px;}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"mc_embed_signup\"  style=\"background-color: transparent;\"><!-- [et_pb_line_break_holder] --><\/p>\n<form action=\"https:\/\/n404.us5.list-manage.com\/subscribe\/post?u=9c6147adfbf493b12801b42b7&#038;id=a42a2c05c8\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate><!-- [et_pb_line_break_holder] -->    <\/p>\n<div id=\"mc_embed_signup_scroll\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"mc-field-group\"><!-- [et_pb_line_break_holder] -->\t<label for=\"mce-FNAME\"> <\/label><!-- [et_pb_line_break_holder] -->\t<input type=\"text\" name=\"FNAME\"  placeholder =\"Nombre\" class=\"\" id=\"mce-FNAME\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"mc-field-group\"><!-- [et_pb_line_break_holder] -->\t<label for=\"mce-EMAIL\">  <span class=\"asterisk\"><\/span><!-- [et_pb_line_break_holder] --><\/label><!-- [et_pb_line_break_holder] -->\t<input type=\"email\" name=\"EMAIL\" placeholder =\"Email\" class=\"required email\" id=\"mce-EMAIL\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"mergeRow-gdpr\" class=\"mergeRow gdpr-mergeRow content__gdprBlock mc-field-group\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"content__gdpr\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<fieldset class=\"mc_fieldset gdprRequired mc-field-group\" name=\"interestgroup_field\"><!-- [et_pb_line_break_holder] -->\t\t<label class=\"checkbox subfield\" for=\"gdpr_12693\"><input  style=\"margin-right:0;\" type=\"checkbox\" id=\"gdpr_12693\" name=\"gdpr[12693]\" value=\"Y\" class=\"av-checkbox gdpr\"><span>He llegit i accepto la <a target=\"_blank\" href=\"https:\/\/n404.net\/ca\/politica-de-privadesa\/\" rel=\"noopener noreferrer\">Pol\u00edtica de Privadesa<\/a>.*<\/span> <\/label><!-- [et_pb_line_break_holder] -->        <\/fieldset>\n<p><!-- [et_pb_line_break_holder] -->        <pee style=\"font-size:10px;\">El responsable del tractament \u00e9s N404 Studio. La finalitat \u00e9s l&#8217;enviament de newsletters a l&#8217;interessat. En les condicions legals, t\u00e9 dret a accedir, rectificar i suprimir les dades, a la limitaci\u00f3 del seu tractament, a oposar-s&#8217;hi i a la seva portabilitat. Pot consultar la informaci\u00f3 addicional i detallada sobre Protecci\u00f3 de Dades en aquest <a target=\"_blank\" href=\"https:\/\/n404.net\/ca\/politica-de-privadesa\/\" rel=\"noopener noreferrer\">enlla\u00e7<\/a>.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] -->\t<\/p>\n<div id=\"mce-responses\" class=\"clear\"><!-- [et_pb_line_break_holder] -->\t\t<\/p>\n<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\n<p><!-- [et_pb_line_break_holder] -->\t\t<\/p>\n<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\n<p><!-- [et_pb_line_break_holder] -->\t<\/div>\n<p>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><!-- [et_pb_line_break_holder] -->    <\/p>\n<div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_9c6147adfbf493b12801b42b7_a42a2c05c8\" tabindex=\"-1\" value=\"\"><\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"clear\"><input style=\"background-color: #ffffff;font-weight:bold;color:#000000;\" type=\"submit\" value=\"\u00a1S\u00ed, quiero!\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/form>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!--End mc_embed_signup-->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com utilitzar Campaign URL Builder per trackejar campanyesEl generador d&#8217;URL de campanyes de Google \u00e9s una eina gratu\u00efta que et permet fer un millor seguiment del tr\u00e0nsit mitjan\u00e7ant\u00a0l&#8217;\u00fas de codis UTMVale, per\u00f2 una mica m\u00e9s clar si us plau. Imaginem que acabes de comen\u00e7ar una promoci\u00f3 d&#8217;un producte que tens al teu web, una oferta [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"_links":{"self":[{"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/posts\/11455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/comments?post=11455"}],"version-history":[{"count":1,"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/posts\/11455\/revisions"}],"predecessor-version":[{"id":11457,"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/posts\/11455\/revisions\/11457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/media\/11454"}],"wp:attachment":[{"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/media?parent=11455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/categories?post=11455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/tags?post=11455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}