{"id":11476,"date":"2026-08-04T11:54:57","date_gmt":"2026-08-04T11:54:57","guid":{"rendered":"https:\/\/n404.net\/?page_id=11476"},"modified":"2026-11-11T20:48:49","modified_gmt":"2026-11-11T20:48:49","slug":"estrategia-continguts","status":"publish","type":"page","link":"https:\/\/n404.net\/ca\/estrategia-continguts\/","title":{"rendered":"M\u00e0rqueting de continguts"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.5&#8243; background_color=\u00bb#000000&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_right\u00bb width=\u00bb100%\u00bb max_width=\u00bb1280px\u00bb module_alignment=\u00bbcenter\u00bb background_last_edited=\u00bbon|phone\u00bb background_enable_image_phone=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.27.5&#8243; background_enable_color=\u00bboff\u00bb 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12px;font-size:15px;color:var(--txt)}.n4a-tag:hover{border-color:rgba(255,255,255,.35)}.n4a-statsec .n4a-stat:first-child{padding-left:56px}.n4a-res .n4a-stat:first-child{padding-left:0}@media(max-width:860px){.n4a-statsec .n4a-stat:first-child{padding-left:20px}.n4a-res .n4a-stat,.n4a-res .n4a-stat:first-child{padding-left:0}.n4a-sec{padding:64px 20px}.n4a-hero{padding:72px 20px 56px}.n4a p.n4a-cap{padding:16px 20px}.n4a-more{padding:32px 20px}.n4a-split{grid-template-columns:1fr;gap:32px}.n4a-grid{grid-template-columns:1fr}.n4a-steps{grid-template-columns:repeat(2,minmax(0,1fr))}.n4a-stats,.n4a-stats.c4{grid-template-columns:1fr}.n4a-stat{border-right:0;border-bottom:1px dashed var(--line);padding:24px 20px}.n4a-stat:last-child{border-bottom:0}}@media(max-width:480px){.n4a-steps{grid-template-columns:1fr}}<\/style>\n<div class=\"n4a\">\n<div class=\"n4a-wrap\">\n<section class=\"n4a-sec n4a-hero\"><pee class=\"n4a-crumb\"><a href=\"https:\/\/n404.net\/ca\/serveis-seo\/\">Serveis SEO<\/a> \/ M\u00e0rqueting de continguts<\/pee><span class=\"n4a-eyebrow\"><i class=\"n4a-dot\"><\/i>M\u00e0rqueting de continguts<\/span><\/p>\n<h1>Contingut que <em>respon abans<\/em> que preguntin<\/h1>\n<pee class=\"n4a-lead\">Comen\u00e7a ara \u2192<\/pee>\n<div class=\"n4a-btns\"><a class=\"n4a-btn n4a-btn-p\" href=\"#cta\">Veure qu\u00e8 inclou<\/a><a class=\"n4a-btn n4a-btn-s\" href=\"#incluye\">El que sol passar amb una estrat\u00e8gia de continguts activa<\/a><\/div>\n<\/section>\n<div class=\"n4a-statsec\"><pee class=\"n4a-cap\">peces de contingut publicades al mes<\/pee>\n<div class=\"n4a-stats\">\n<div class=\"n4a-stat\"><b>4-8<\/b><span>tr\u00e0nsit org\u00e0nic des de contingut nou als 6 mesos<\/span><\/div>\n<div class=\"n4a-stat\"><b>+50%<\/b><span>7 dies<\/span><\/div>\n<div class=\"n4a-stat\"><b>100%<\/b><span>de l&#8217;embut cobert, no nom\u00e9s el blog<\/span><\/div>\n<\/div>\n<\/div>\n<section class=\"n4a-sec\">\n<div class=\"n4a-split\">\n<div><span class=\"n4a-eyebrow\"><i class=\"n4a-dot\"><\/i>Et sona?<\/span><\/p>\n<h2>Si ets aqu\u00ed \u00e9s perqu\u00e8\u2026<\/h2>\n<pee class=\"n4a-lead\">Aquests s\u00f3n els senyals que m\u00e9s sentim abans de treballar una estrat\u00e8gia de continguts.<\/pee><\/div>\n<ul class=\"n4a-list\">\n<li>Tens un blog, per\u00f2 gaireb\u00e9 no genera tr\u00e0nsit ni leads.<\/li>\n<li>No saps qu\u00e8 escriure ni amb quina freq\u00fc\u00e8ncia fer-ho.<\/li>\n<li>El teu contingut \u00e9s gen\u00e8ric, igual que el de tota la teva compet\u00e8ncia.<\/li>\n<li>No hi ha una estrat\u00e8gia editorial, nom\u00e9s publicacions soltes.<\/li>\n<li>El contingut no es tradueix en oportunitats de venda reals.<\/li>\n<li>Tens contingut antic que es podria aprofitar millor.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<section class=\"n4a-sec\" id=\"incluye\"><span class=\"n4a-eyebrow\"><i class=\"n4a-dot\"><\/i>Qu\u00e8 inclou<\/span><\/p>\n<h2>Contingut amb un objectiu clar: convertir<\/h2>\n<pee class=\"n4a-lead\">Cada pe\u00e7a de contingut t\u00e9 un perqu\u00e8, lligat a una keyword, una etapa del funnel i un objectiu de negoci.<\/pee>\n<div class=\"n4a-grid\">\n<div class=\"n4a-item\"><span class=\"n4a-num\">01<\/span><\/p>\n<div>\n<h3>Estrat\u00e8gia editorial<\/h3>\n<pee>Basada en el keyword research i en les necessitats reals de la teva audi\u00e8ncia.<\/pee><\/div>\n<\/div>\n<div class=\"n4a-item\"><span class=\"n4a-num\">02<\/span><\/p>\n<div>\n<h3>Calendari de continguts<\/h3>\n<pee>Planificaci\u00f3 mensual amb temes, formats i prioritats clares.<\/pee><\/div>\n<\/div>\n<div class=\"n4a-item\"><span class=\"n4a-num\">03<\/span><\/p>\n<div>\n<h3>Redacci\u00f3 SEO<\/h3>\n<pee>Contingut escrit per a persones, optimitzat perqu\u00e8 tamb\u00e9 l&#8217;entengui Google.<\/pee><\/div>\n<\/div>\n<div class=\"n4a-item\"><span class=\"n4a-num\">04<\/span><\/p>\n<div>\n<h3>Optimitzaci\u00f3 de contingut existent<\/h3>\n<pee>Actualitzem i millorem p\u00e0gines que ja tens perqu\u00e8 rendeixin m\u00e9s.<\/pee><\/div>\n<\/div>\n<div class=\"n4a-item\"><span class=\"n4a-num\">05<\/span><\/p>\n<div>\n<h3>Contingut per etapa del funnel<\/h3>\n<pee>Des d&#8217;articles informatius fins a p\u00e0gines de producte que empenyen a la venda.<\/pee><\/div>\n<\/div>\n<div class=\"n4a-item\"><span class=\"n4a-num\">06<\/span><\/p>\n<div>\n<h3>Distribuci\u00f3<\/h3>\n<pee>T&#8217;ajudem a fer que el contingut arribi m\u00e9s enll\u00e0 del propi cercador.<\/pee><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"n4a-sec\"><span class=\"n4a-eyebrow\"><i class=\"n4a-dot\"><\/i>Com treballem<\/span><\/p>\n<h2>De la idea al contingut que converteix<\/h2>\n<div class=\"n4a-steps\">\n<div class=\"n4a-step\"><span class=\"n4a-num\">01<\/span><\/p>\n<h3>Diagn\u00f2stic<\/h3>\n<pee>Revisem quin contingut tens i qu\u00e8 falta per cobrir el recorregut de l&#8217;usuari.<\/pee><\/div>\n<div class=\"n4a-step\"><span class=\"n4a-num\">02<\/span><\/p>\n<h3>Estrat\u00e8gia editorial<\/h3>\n<pee>Definim temes, formats i calendari alineats amb els teus objectius.<\/pee><\/div>\n<div class=\"n4a-step\"><span class=\"n4a-num\">03<\/span><\/p>\n<h3>Producci\u00f3<\/h3>\n<pee>Redactem, optimitzem i publiquem cada pe\u00e7a amb criteri SEO.<\/pee><\/div>\n<div class=\"n4a-step\"><span class=\"n4a-num\">04<\/span><\/p>\n<h3>Mesurament<\/h3>\n<pee>Analitzem el rendiment i ajustem el calendari segons el que funciona.<\/pee><\/div>\n<\/div>\n<\/section>\n<section class=\"n4a-sec n4a-res\"><span class=\"n4a-eyebrow\"><i class=\"n4a-dot\"><\/i>Resultats<\/span><\/p>\n<h2>Resultats<\/h2>\n<div class=\"n4a-stats c4\">\n<div class=\"n4a-stat\"><b>4-8<\/b><span>peces publicades al mes<\/span><\/div>\n<div class=\"n4a-stat\"><b>+50%<\/b><span>tr\u00e0nsit des de contingut nou<\/span><\/div>\n<div class=\"n4a-stat\"><b>+2.4x<\/b><span>leads generats via contingut<\/span><\/div>\n<div class=\"n4a-stat\"><b>6 mesos<\/b><span>per veure resultats consolidats<\/span><\/div>\n<\/div>\n<\/section>\n<section class=\"n4a-sec\">\n<div class=\"n4a-split\">\n<div><span class=\"n4a-eyebrow\"><i class=\"n4a-dot\"><\/i>Preguntes freq\u00fcents<\/span><\/p>\n<h2>Preguntes freq\u00fcents<\/h2>\n<\/div>\n<div class=\"n4a-faq\">\n<details>\n<summary>Qui escriu els continguts?<\/summary>\n<pee>El nostre equip de copywriters especialitzats en SEO, amb briefing i revisi\u00f3 d&#8217;un estrateg a cada pe\u00e7a.<\/pee><\/details>\n<details>\n<summary>Quants articles es publiquen al mes?<\/summary>\n<pee>Dep\u00e8n del pla, per\u00f2 solem treballar entre 4 i 8 peces mensuals, prioritzades per impacte.<\/pee><\/details>\n<details>\n<summary>Podeu reaprofitar contingut que ja tinc?<\/summary>\n<pee>S\u00ed, de fet sol ser de les accions amb millor retorn: optimitzar el que ja tens abans de crear des de zero.<\/pee><\/details>\n<details>\n<summary>Inclou imatges i disseny?<\/summary>\n<pee>Incloem imatges optimitzades per a SEO; si necessites disseny m\u00e9s elaborat, ho coordinem amb el nostre equip de disseny.<\/pee><\/details>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"n4a-sec n4a-cta\" id=\"cta\"><span class=\"n4a-eyebrow\"><i class=\"n4a-dot\"><\/i>Comencem<\/span><\/p>\n<h2>Converteix el teu contingut en el teu millor venedor<\/h2>\n<pee class=\"n4a-lead\">Demana la teva auditoria gratu\u00efta i t&#8217;expliquem qu\u00e8 li falta al teu contingut per generar m\u00e9s leads.<\/pee>\n<div class=\"n4a-btns\"><a class=\"n4a-btn n4a-btn-p\" href=\"https:\/\/n404.net\/ca\/contacte\/\">Demana la teva auditoria gratu\u00efta \u2192<\/a><a class=\"n4a-btn n4a-btn-s\" href=\"https:\/\/n404.net\/ca\/casos-dexit-seo\/\">Veure casos d&#8217;\u00e8xit<\/a><\/div>\n<\/section>\n<div class=\"n4a-more\"><span>Veure casos d&#8217;\u00e8xit<\/span><a class=\"n4a-tag\" href=\"#\">Tamb\u00e9 et pot interessar<\/a><a class=\"n4a-tag\" href=\"#\">Keyword Research<\/a><a class=\"n4a-tag\" href=\"#\">SEO Local<\/a><a class=\"n4a-tag\" href=\"#\">On-Page SEO<\/a><a class=\"n4a-tag\" href=\"#\">Backlink Strategy<\/a><\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11476","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/pages\/11476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/comments?post=11476"}],"version-history":[{"count":1,"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/pages\/11476\/revisions"}],"predecessor-version":[{"id":11477,"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/pages\/11476\/revisions\/11477"}],"wp:attachment":[{"href":"https:\/\/n404.net\/ca\/wp-json\/wp\/v2\/media?parent=11476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}